ESHub
Het officiële certificeringsprogramma voor bouwvaardigheden (CSCS) schetst
Cursus-ID: 2501050108809ESH
Cursusdata: 05/01/25 Cursusduur: 1 studiedag/dagen Cursuslocatie: Londen, VK
Cursuscategorie: Unieke programma's
Cursus subcategorieën:
Onderwijs en professionele ontwikkeling Gezondheid, veiligheid en welzijn Leiderschap en management Duurzaamheid en milieupraktijken Veiligheid in de bouw Milieuduurzaamheid Gezondheid en welzijn Leiderschap en communicatie Kwaliteitsborging Risicomanagement Ontwikkeling van technische vaardigheden
Cursusinformatie
Invoering
Onze cursus is opgezet als een intensieve eendaagse cursus. U leert de benodigde materialen over gezondheid en veiligheid in de bouw om te slagen voor de cursus. Na afloop van de cursus doet u een online test, gebaseerd op wat u gedurende de dag hebt geleerd.
Doelstellingen
Na het behalen van uw testresultaten ontvangt u een bevestiging van uw CSCS-kaart. Vervolgens ontvangt u een bevestiging van uw testresultaten en uw CSCS-kaart. Uw originele CSCS-kaart en uw certificaat ontvangt u binnen 10 werkdagen.
Voor wie is deze bijeenkomst bedoeld?
Iedereen die op bouwplaatsen wil werken Iedereen die wil solliciteren naar een baan in de bouw Iedereen die op een bouwplaats in het Verenigd Koninkrijk wil werken (verplicht)
Trainingsmethode
• Voorafgaande beoordeling • Live groepsinstructie • Gebruik van praktijkvoorbeelden, casestudies en oefeningen • Interactieve deelname en discussie • Powerpointpresentatie, LCD en flip-over • Groepsactiviteiten en tests • Nabeoordeling
Programmaondersteuning
Dit programma wordt ondersteund door: * Interactieve discussies * Rollenspellen * Casestudies en het benadrukken van de technieken die de deelnemers tot hun beschikking hebben.
Dagelijkse agenda
Ochtend Aganda: * 9:00-9:30 (pre-assessment, invullen van het register en aanwezigheid) * 9:30-11:30 (technische sessie) * 11:30-11:45 (koffiepauze) * 11:45-12:45 (technische sessie) * 12:45-13:00 (herhalingspauze) * 13:00-14:00 (CSCS-test) Middag Aganda: * 14:30-15:00 (pre-assessment, invullen van het register en aanwezigheid) * 15:00-18:30 (technische sessie) * 18:30-18:45 (koffiepauze) * 18:45-19:45 (technische sessie) * 19:45-20:00 (herhalingspauze) * 20:00-21:00 (CSCS-test) Testen)
Cursusoverzichten
Week 1
Day 1:
Introduction to Integrated Marketing Communications (IMC)
Overview of IMC: Key concepts and importance in the modern marketing landscape.
History and Evolution of IMC: From traditional marketing to the rise of digital integration.
The IMC Process: Planning, executing, and evaluating integrated communication strategies.
Key Elements of IMC: Branding, advertising, public relations, sales promotions, and direct marketing.
Day 2:
Developing an IMC Strategy
Setting Objectives for IMC: How to align IMC with business goals.
Target Audience Analysis: Identifying and understanding target market segments.
Message Development: Crafting consistent and compelling communication for diverse channels.
Channel Selection: Evaluating and choosing the right mix of traditional and digital media.
Day 3:
Digital and Traditional Media Integration
The Role of Digital Media in IMC: Social media, content marketing, email campaigns, and more.
Traditional Media in IMC: Print, television, radio, and outdoor advertising.
Synergy between Digital and Traditional Channels: How to create a seamless brand experience.
Case Studies: Examples of successful integrated campaigns.
Day 4:
Consumer Behavior and Data-Driven IMC
Consumer Behavior Analysis: Understanding how consumers interact with brands.
Using Data for IMC: Leveraging analytics and insights to refine campaigns.
Personalization in IMC: Creating tailored messages based on consumer data.
Measuring IMC Effectiveness: Key performance indicators (KPIs) and ROI metrics.
Day 5:
Challenges, Best Practices, and Emerging Trends
Challenges in IMC: Managing multiple channels, maintaining consistency, and overcoming resource limitations.
Best Practices in IMC: Guidelines for successful implementation and integration.
Ethical and Legal Considerations in IMC: Ensuring compliance and transparency.
Future Trends in IMC: The impact of AI, automation, and evolving consumer expectations.
Introduction to Integrated Marketing Communications (IMC)
Overview of IMC: Key concepts and importance in the modern marketing landscape.
History and Evolution of IMC: From traditional marketing to the rise of digital integration.
The IMC Process: Planning, executing, and evaluating integrated communication strategies.
Key Elements of IMC: Branding, advertising, public relations, sales promotions, and direct marketing.
Day 2:
Developing an IMC Strategy
Setting Objectives for IMC: How to align IMC with business goals.
Target Audience Analysis: Identifying and understanding target market segments.
Message Development: Crafting consistent and compelling communication for diverse channels.
Channel Selection: Evaluating and choosing the right mix of traditional and digital media.
Day 3:
Digital and Traditional Media Integration
The Role of Digital Media in IMC: Social media, content marketing, email campaigns, and more.
Traditional Media in IMC: Print, television, radio, and outdoor advertising.
Synergy between Digital and Traditional Channels: How to create a seamless brand experience.
Case Studies: Examples of successful integrated campaigns.
Day 4:
Consumer Behavior and Data-Driven IMC
Consumer Behavior Analysis: Understanding how consumers interact with brands.
Using Data for IMC: Leveraging analytics and insights to refine campaigns.
Personalization in IMC: Creating tailored messages based on consumer data.
Measuring IMC Effectiveness: Key performance indicators (KPIs) and ROI metrics.
Day 5:
Challenges, Best Practices, and Emerging Trends
Challenges in IMC: Managing multiple channels, maintaining consistency, and overcoming resource limitations.
Best Practices in IMC: Guidelines for successful implementation and integration.
Ethical and Legal Considerations in IMC: Ensuring compliance and transparency.
Future Trends in IMC: The impact of AI, automation, and evolving consumer expectations.
Week 02
Week 02
Week 03
Week 03
Week 04
Week 04
Week 05
Week 05
Week 06
Week 06
Week 07
Week 07
Week 08
Week 08
Week 09
Week 09
