Day 1:
Introduction to Brand Management and Positioning
Understanding the role of brand management in business strategy.
Key concepts in brand identity, equity, and value.
The importance of brand positioning and differentiation.
Case studies: Successful brand management strategies.
Day 2:
Brand Development and Positioning Strategies
Defining a brand’s core values and vision.
Steps to creating a strong brand identity.
Techniques for analyzing market segments and consumer needs.
Crafting a unique brand positioning statement.
Day 3:
Building and Communicating a Brand
Developing effective brand messaging and visual identity.
Brand communication channels: Traditional vs digital.
Understanding the role of customer experience in brand management.
Integrating social media and digital marketing into branding strategies.
Day 4:
Measuring Brand Performance and Brand Loyalty
Key performance indicators (KPIs) for brand management.
Tools for measuring brand awareness, loyalty, and equity.
Analyzing customer feedback and market data.
Building strategies to enhance brand loyalty and customer retention.
Day 5:
Advanced Brand Management and Positioning in a Digital World
The impact of digital transformation on brand management.
Integrating online and offline brand strategies.
Adapting brand positioning to emerging trends and technologies.
Final case study analysis: Repositioning a brand in a competitive market.
