Building and Managing Digital Platforms
Day 1:
Introduction to Digital Platforms and Their Strategic Role
Overview of digital platforms and their components (Technology, Users, Data, Services).
The role of digital platforms in the digital economy and business ecosystems.
Types of digital platforms: B2B, B2C, C2C, and hybrid models.
Introduction to platform business models and their impact on value creation.
Day 2:
Designing Scalable and User-Centric Digital Platforms
Principles of user-centric design and its importance in platform success.
The architecture of scalable platforms: handling growth and increased traffic.
Key design considerations for platform development: APIs, integrations, and data management.
Creating seamless user experiences across platforms and devices.
Day 3:
Platform Governance, Security, and Compliance
Governance models for digital platforms: roles and responsibilities.
Privacy and security challenges in platform management.
Legal and regulatory considerations when managing a platform.
Ensuring compliance with data protection laws (e.g., GDPR, CCPA).
Day 4:
Monetization and Growth Strategies for Digital Platforms
Platform monetization strategies: subscription models, freemium, advertising, and more.
Developing strategies for user acquisition and retention.
Measuring success: KPIs and metrics for platform performance.
Scaling the platform: handling increased users, transactions, and partnerships.
Day 5:
Real-World Case Studies and Hands-On Practice
In-depth analysis of successful digital platforms (e.g., Airbnb, Uber, Amazon Web Services).
Group discussion: Lessons learned from failed digital platforms.
Hands-on project: Designing a basic digital platform prototype.
Future trends in digital platforms: Artificial Intelligence, Blockchain, and the Internet of Things (IoT).
