Executive Master in Strategic Finance and Business Leadership

Digital Marketing Strategy

Course ID:   2512150101141ESH

Course Dates :          15/12/25             Course Duration :   5   Studying Day/s   Course Location: London,   UK

Language:  Bilingual


Course Category:          Professional and CPD Training Programs


Course Subcategories:   Compliance and Governance Leadership and Management Marketing and Customer Experience Technology and Innovation

Content Creation Customer Relationship Management Data Analytics Digital Transformation E-commerce Strategies Regulatory Compliance Social Media Management


Course Certified By:  ESHub CPD & LondonUni - Executive Management Training


* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate


Certification Will Be Issued From :  From London, United Kingdom


Course Fees:      £5,120.30

Vat Not Included in the price. VAT may vary depending on the country where the course or workshop is held.

Click to Pay

Pay to Secure Your Place Use Code (Flash42) on check out to get your 42% Discount

Outlines Read More

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

In today’s digital-first landscape, businesses must adopt robust digital marketing strategies to stay competitive and maximize reach. This comprehensive 5-day course equips professionals with the knowledge, tools, and techniques needed to create, implement, and measure effective digital marketing strategies. Participants will learn about the latest trends, platforms, and technologies, ensuring they remain at the forefront of digital innovation.

Objectives

By the end of this course, participants will be able to:

Develop and implement a cohesive digital marketing strategy aligned with organizational goals.
Leverage analytics to measure and improve campaign performance.
Master key digital platforms such as social media, email, SEO, and paid advertising.
Understand customer behavior and create data-driven marketing campaigns.
Integrate emerging technologies like AI and automation into marketing strategies.

Who Should Attend?

This course is designed for:

Marketing professionals seeking to enhance their digital expertise.
Business owners and entrepreneurs aiming to grow their online presence.
Social media managers and content strategists.
Consultants and agencies involved in digital marketing services.
Professionals transitioning into a digital marketing role.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Course Outlines

Week 1
Day 1: Introduction to Digital Marketing

Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.

Day 2: Content Marketing and Social Media Strategy

Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.

Day 3: SEO and Paid Advertising

Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.

Day 4: Data Analytics and Customer Insights

Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.

Day 5: Integrated Digital Marketing Strategy

Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.