Digital Marketing Strategy Outlines
Course ID: 2512150101141ESH
Course Dates : 15/12/25 Course Duration : 5 Studying Day/s Course Location: London, UK
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Compliance and Governance
Leadership and Management
Marketing and Customer Experience
Technology and Innovation
Content Creation
Customer Relationship Management
Data Analytics
Digital Transformation
E-commerce Strategies
Regulatory Compliance
Social Media Management
Course Information
Introduction
In today’s digital-first landscape, businesses must adopt robust digital marketing strategies to stay competitive and maximize reach. This comprehensive 5-day course equips professionals with the knowledge, tools, and techniques needed to create, implement, and measure effective digital marketing strategies. Participants will learn about the latest trends, platforms, and technologies, ensuring they remain at the forefront of digital innovation.
Objectives
By the end of this course, participants will be able to:
Develop and implement a cohesive digital marketing strategy aligned with organizational goals.
Leverage analytics to measure and improve campaign performance.
Master key digital platforms such as social media, email, SEO, and paid advertising.
Understand customer behavior and create data-driven marketing campaigns.
Integrate emerging technologies like AI and automation into marketing strategies.
Who Should Attend?
This course is designed for:
Marketing professionals seeking to enhance their digital expertise.
Business owners and entrepreneurs aiming to grow their online presence.
Social media managers and content strategists.
Consultants and agencies involved in digital marketing services.
Professionals transitioning into a digital marketing role.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Daily Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Course Outlines
Week 1
Day 1: Introduction to Digital Marketing
Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.
Day 2: Content Marketing and Social Media Strategy
Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.
Day 3: SEO and Paid Advertising
Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.
Day 4: Data Analytics and Customer Insights
Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.
Day 5: Integrated Digital Marketing Strategy
Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.
Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.
Day 2: Content Marketing and Social Media Strategy
Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.
Day 3: SEO and Paid Advertising
Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.
Day 4: Data Analytics and Customer Insights
Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.
Day 5: Integrated Digital Marketing Strategy
Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.
