Executive Master in Strategic Finance and Business Leadership

Mobile Marketing

Course ID: 2502170101303ESH

Course Dates :      17/02/25       Course Duration :   5   Studying Day/s   Course Location:  London,   UK

Course Category:    Professional and CPD Training Programs


Course Subcategories:

Compliance and Governance Marketing and Customer Experience Technology and Innovation

Artificial Intelligence Integration Augmented Reality Applications Consumer Behavior Analysis Data Analytics Geolocation Marketing Mobile Advertising Privacy Compliance

Course Certified By:

 ESHub CPD & LondonUni - Executive Management Training

* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued From :  From London, United Kingdom


Course Fees:    £5,120.30

Vat Not Included in the price. VAT may vary depending on the country where the course or workshop is held.

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Outlines Read More

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

In today’s fast-paced digital world, mobile marketing is no longer optional—it's essential. Mobile devices have become integral to consumers' daily lives, offering a unique and personal platform for businesses to connect with their audience. This comprehensive course on Mobile Marketing provides participants with the knowledge and tools to create, execute, and optimize effective mobile marketing strategies. From understanding mobile consumer behavior to leveraging cutting-edge technologies, this course ensures you stay ahead in the competitive digital landscape.

Objectives

By the end of this course, participants will:

Understand the fundamentals of mobile marketing and its impact on consumer behavior.
Develop strategies for mobile advertising, app marketing, and mobile SEO.
Learn how to integrate mobile marketing into broader digital marketing strategies.
Explore tools and technologies for creating engaging mobile campaigns.
Gain insights into measuring and optimizing mobile marketing performance.

Who Should Attend?

This course is designed for:

Marketing professionals seeking to enhance their expertise in mobile marketing.
Business owners and entrepreneurs looking to leverage mobile platforms.
Digital marketing specialists aiming to expand their knowledge.
Brand managers and strategists exploring innovative mobile solutions.
Professionals interested in understanding the latest trends in mobile marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Course Outlines

Week 1
Day 1: Introduction to Mobile Marketing

Overview of Mobile Marketing: Trends and Statistics.
Understanding Mobile Consumer Behavior.
Mobile Devices as a Marketing Platform: Opportunities and Challenges.
Basics of Mobile-Friendly Design and Responsive Websites.

Day 2: Mobile Advertising and App Marketing

Developing a Mobile Advertising Strategy.
Exploring Mobile Ad Formats: Banners, Interstitials, and Video Ads.
App Marketing: Promoting, Retaining, and Monetizing.
Using Geolocation and Proximity Marketing for Targeted Campaigns.

Day 3: Mobile Content and Social Media Marketing

Creating Mobile-Optimized Content: Best Practices.
Leveraging Social Media Platforms for Mobile Engagement.
Mobile Video Marketing: Strategies for Success.
Utilizing User-Generated Content for Mobile Campaigns.

Day 4: Mobile SEO and Analytics

Basics of Mobile SEO: Ranking High on Mobile Search Engines.
Understanding AMP (Accelerated Mobile Pages) and Mobile Site Speed.
Tools and Techniques for Tracking Mobile Marketing Performance.
Analyzing Data to Optimize Mobile Campaigns.

Day 5: Advanced Mobile Marketing Strategies

Integrating Mobile Marketing into an Omnichannel Strategy.
Exploring the Role of AI and Chatbots in Mobile Marketing.
Personalization and Retargeting Techniques for Mobile Users.
Future Trends: AR, VR, and 5G in Mobile Marketing.