Executive Master in Strategic Finance and Business Leadership

Executive Diploma in Digital and Social Media Marketing

Course ID: 2505260102477LUEMT

Course Dates :      26/05/25       Course Duration :   25   Studying Day/s   Course Location:  London,   UK

Course Category:    Executive Diploma


Course Subcategories:

Marketing and Customer Experience Technology and Innovation

Brand Strategy Customer Experience Design Data Analytics for Marketing Digital Marketing Influencer Marketing Omnichannel Strategy Social Media Management

Course Certified By:

 LondonUni - Executive Management Training

* Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued From :  From London, United Kingdom


Course Fees:    £25,187.76

Vat Not Included in the price. VAT may vary depending on the country where the course or workshop is held.

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Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

The Executive Diploma in Digital and Social Media Marketing is designed to equip professionals with cutting-edge knowledge and skills in leveraging digital platforms to create impactful marketing strategies.

This program combines core aspects of digital marketing, social media optimization, mobile engagement, and content-driven campaigns to empower participants to navigate the fast-evolving digital landscape confidently.

Through a blend of theory, real-world examples, and practical applications, attendees will learn how to drive meaningful engagement, foster brand loyalty, and achieve measurable business outcomes in a digital-first world.

1 Digital Marketing Strategy
2 Social Media Marketing
3 Mobile Marketing
4 Content Marketing and Strategy

Objectives

By the end of this Executive Diploma, participants will:

Understand Core Principles: Grasp the fundamentals of digital marketing and social media strategies.
Develop Effective Campaigns: Create tailored marketing strategies for diverse platforms, including mobile and social media.
Leverage Analytics: Utilize data and insights to measure the effectiveness of campaigns and make data-driven decisions.
Master Content Creation: Design compelling content that aligns with brand identity and engages target audiences.
Drive Customer Engagement: Harness mobile marketing tactics and social media tools to build and maintain customer relationships.
Stay Ahead of Trends: Keep up-to-date with emerging technologies and trends in the digital marketing sphere.

Who Should Attend?

This program is ideal for professionals and individuals who aspire to excel in digital and social media marketing, including:

Marketing and Communication Professionals seeking to enhance their digital marketing expertise.
Entrepreneurs and Business Owners aiming to grow their businesses through digital strategies.
Social Media Managers and Specialists desiring to refine their skills and drive engagement.
Brand Managers and Content Creators looking to create impactful and results-oriented campaigns.
Digital Marketing Enthusiasts aspiring to build a career in the digital marketing domain.
Mid-Level and Senior Executives responsible for overseeing marketing and communication strategies within their organizations.

This course is a perfect stepping stone for anyone eager to master the tools, techniques, and tactics of modern marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Each course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Course Outlines

Part 1 / 5
Digital Marketing Strategy

Day 1: Introduction to Digital Marketing

Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.

Day 2: Content Marketing and Social Media Strategy

Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.

Day 3: SEO and Paid Advertising

Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.

Day 4: Data Analytics and Customer Insights

Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.

Day 5: Integrated Digital Marketing Strategy

Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.

Part 2 / 5

Social Media Marketing

Day 1: Introduction to Social Media Marketing

Overview of Social Media Marketing and its Importance.
Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.).
Identifying Target Audiences and Setting Objectives.
Social Media Marketing Trends and Predictions.

Day 2: Crafting an Effective Strategy

Developing a Comprehensive Social Media Marketing Plan.
Setting SMART Goals for Social Media Campaigns.
Choosing the Right Platforms for Your Brand.
Conducting Competitive Analysis and Benchmarking.

Day 3: Content Creation and Optimization

Designing Content for Maximum Engagement (Images, Videos, Text).
Scheduling and Planning Content with Editorial Calendars.
Optimizing Posts for Each Platform (Hashtags, Timing, Frequency).
Utilizing Paid Ads and Sponsored Posts Effectively.

Day 4: Analytics and Performance Measurement

Introduction to Social Media Analytics Tools (Google Analytics, Hootsuite, etc.).
Measuring Key Performance Indicators (KPIs) for Success.
Interpreting Insights to Refine Strategies.
Reporting Results to Stakeholders.

Day 5: Advanced Techniques and Future Trends

Social Media Crisis Management and Reputation Building.
Exploring New Trends: AI, AR, and VR in Social Media.
Building Communities and Engaging Influencers.
Future-Proofing Your Social Media Marketing Strategy.

Part 3 / 5

Mobile Marketing

Day 1: Introduction to Mobile Marketing

Overview of Mobile Marketing: Trends and Statistics.
Understanding Mobile Consumer Behavior.
Mobile Devices as a Marketing Platform: Opportunities and Challenges.
Basics of Mobile-Friendly Design and Responsive Websites.

Day 2: Mobile Advertising and App Marketing

Developing a Mobile Advertising Strategy.
Exploring Mobile Ad Formats: Banners, Interstitials, and Video Ads.
App Marketing: Promoting, Retaining, and Monetizing.
Using Geolocation and Proximity Marketing for Targeted Campaigns.

Day 3: Mobile Content and Social Media Marketing

Creating Mobile-Optimized Content: Best Practices.
Leveraging Social Media Platforms for Mobile Engagement.
Mobile Video Marketing: Strategies for Success.
Utilizing User-Generated Content for Mobile Campaigns.

Day 4: Mobile SEO and Analytics

Basics of Mobile SEO: Ranking High on Mobile Search Engines.
Understanding AMP (Accelerated Mobile Pages) and Mobile Site Speed.
Tools and Techniques for Tracking Mobile Marketing Performance.
Analyzing Data to Optimize Mobile Campaigns.

Day 5: Advanced Mobile Marketing Strategies

Integrating Mobile Marketing into an Omnichannel Strategy.
Exploring the Role of AI and Chatbots in Mobile Marketing.
Personalization and Retargeting Techniques for Mobile Users.
Future Trends: AR, VR, and 5G in Mobile Marketing.

Part 4 / 5

Content Marketing and Strategy

Day 1: Foundations of Content Marketing

Introduction to Content Marketing: Definitions and Importance.
The Content Marketing Ecosystem: Blogs, Videos, Social Media, and More.
Understanding Your Audience: Personas and Buyer Journeys.
Developing Brand Voice and Messaging.

Day 2: Crafting a Content Strategy

Setting SMART Goals for Content Marketing.
Aligning Content Strategy with Business Objectives.
Content Ideation: Generating Ideas That Resonate.
Creating a Content Calendar and Editorial Plan.

Day 3: Creating Compelling Content

Writing for Impact: Headlines, Hooks, and Storytelling.
Visual Content: Best Practices for Graphics and Videos.
Leveraging SEO for Content Visibility.
Content Customization for Different Channels.

Day 4: Distribution and Amplification

Content Distribution Channels: Owned, Earned, and Paid Media.
Social Media Strategies for Content Marketing.
Influencer and Partnership Marketing.
Tools for Content Automation and Scheduling.

Day 5: Measuring Success and Optimizing Strategies

Key Performance Indicators (KPIs) for Content Marketing.
Analyzing Content Performance Using Analytics Tools.
A/B Testing and Iterative Improvement.
Building a Sustainable Content Marketing Framework.

Part 5 / 5 Executive Diploma Thesis

As part of this Programme, participants are required to complete and submit an Executive Diploma in Digital and Social Media Marketing Thesis as a critical component of their learning journey.

This thesis serves as a demonstration of the participant’s ability to apply theoretical knowledge to real-world challenges and propose innovative solutions.

To ensure depth and rigor in analysis, the thesis must now be between 6,000 and 7,000 Words (excluding references, appendices, and cover pages).

This updated word count reflects the program’s commitment to fostering comprehensive research and advanced problem-solving skills while remaining achievable within the allocated study time.

Submissions that fall outside this range will not be accepted.

The Executive Mini Masters program Thesis is a mandatory requirement for graduation, and without its successful submission and approval, participants will not be eligible to graduate from the program or receive their Executive Programme certificate .