Executive Master in Strategic Finance and Business Leadership

Social Media Marketing

Course ID: 2504280101367ESH

Course Dates :      28/04/25       Course Duration :   5   Studying Day/s   Course Location:  London,   UK

Course Category:    Professional and CPD Training Programs


Course Subcategories:

Communication and Collaboration Health, Safety, and Wellbeing Marketing and Customer Experience Technology and Innovation

Analytics and Data Insights Brand Management Community Engagement Content Creation Digital Advertising E-commerce Integration Influencer Marketing

Course Certified By:

 ESHub CPD & LondonUni - Executive Management Training

* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued From :  From London, United Kingdom


Course Fees:    £5,120.30

Vat Not Included in the price. VAT may vary depending on the country where the course or workshop is held.

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Outlines Read More

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

Social media marketing has become an indispensable tool for businesses seeking to connect with their audiences, build brand loyalty, and drive results in today’s digital-first world. This course is designed to equip professionals with the knowledge and tools necessary to create impactful social media strategies, manage platforms effectively, and measure success through analytics. Participants will gain hands-on experience and insights into the latest trends, tools, and best practices in social media marketing.

Objectives

By the end of this course, participants will be able to:

Develop and implement effective social media marketing strategies tailored to their business needs.
Utilize key social media platforms to enhance brand visibility and engagement.
Craft compelling content and optimize posts for maximum reach and interaction.
Measure and analyze social media performance using advanced analytics tools.
Stay ahead of trends and integrate new technologies into social media campaigns.

Who Should Attend?

This course is ideal for:

Marketing and communication professionals.
Business owners and entrepreneurs.
Social media managers and content creators.
Digital marketing specialists.
Anyone looking to enhance their skills in social media marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Course Outlines

Week 1
Day 1: Introduction to Social Media Marketing

Overview of Social Media Marketing and its Importance.
Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.).
Identifying Target Audiences and Setting Objectives.
Social Media Marketing Trends and Predictions.

Day 2: Crafting an Effective Strategy

Developing a Comprehensive Social Media Marketing Plan.
Setting SMART Goals for Social Media Campaigns.
Choosing the Right Platforms for Your Brand.
Conducting Competitive Analysis and Benchmarking.

Day 3: Content Creation and Optimization

Designing Content for Maximum Engagement (Images, Videos, Text).
Scheduling and Planning Content with Editorial Calendars.
Optimizing Posts for Each Platform (Hashtags, Timing, Frequency).
Utilizing Paid Ads and Sponsored Posts Effectively.

Day 4: Analytics and Performance Measurement

Introduction to Social Media Analytics Tools (Google Analytics, Hootsuite, etc.).
Measuring Key Performance Indicators (KPIs) for Success.
Interpreting Insights to Refine Strategies.
Reporting Results to Stakeholders.

Day 5: Advanced Techniques and Future Trends

Social Media Crisis Management and Reputation Building.
Exploring New Trends: AI, AR, and VR in Social Media.
Building Communities and Engaging Influencers.
Future-Proofing Your Social Media Marketing Strategy.