Strategic Analysis - Competitor Mapping
Course ID: 261102 0101 313ESH
Course Dates : 02/11/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Analytics & Insight Business Decision Making Corporate Strategy Financial Analysis Strategic Management
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Pay in Full Now
Introduction
This course teaches how to map competitors and turn that map into practical decisions. You will learn methods for gathering, validating and visualizing competitive evidence. The program focuses on frameworks you can apply to product, pricing and go-to-market choices. Exercises use real examples so you leave with usable outputs.
Objectives
Create a layered competitor map that classifies rivals by market role, capability and intent.
Collect and validate competitive intelligence from public sources, customer inputs and internal data.
Measure competitive position with clear metrics and simple scoring models.
Translate map findings into prioritized strategic options tied to roadmap, pricing or positioning.
Prepare a concise, evidence-based briefing and slide pack for stakeholders and decision makers.
Collect and validate competitive intelligence from public sources, customer inputs and internal data.
Measure competitive position with clear metrics and simple scoring models.
Translate map findings into prioritized strategic options tied to roadmap, pricing or positioning.
Prepare a concise, evidence-based briefing and slide pack for stakeholders and decision makers.
Who Should Attend
Product Manager (mid to senior)
Competitive Intelligence Analyst
Corporate Strategy Manager
Market Research Lead
Business Development / Partnerships Manager
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1
Competitor Mapping Fundamentals
- Understanding the purpose of competitor mapping
- Identifying the role of competitive analysis in strategy
- Linking competitor insights with business decisions
Competitive Landscape Analysis
- Identifying market participants
- Classifying competitors by role and position
- Understanding competitive dynamics
Competitor Categories and Profiles
- Defining competitor types
- Analysing capabilities and market presence
- Building structured competitor profiles
Day 2
Competitive Intelligence Gathering
- Identifying sources of competitive information
- Collecting relevant market evidence
- Ensuring information reliability
Data Validation and Analysis
- Evaluating competitive information quality
- Comparing competitor data
- Supporting evidence-based conclusions
Competitor Mapping Frameworks
- Applying competitor mapping methods
- Organising competitive information visually
- Improving strategic understanding
Day 3
Competitive Position Measurement
- Defining competitive performance metrics
- Developing scoring models
- Comparing competitive strengths and weaknesses
Capability Analysis
- Assessing competitor capabilities
- Identifying competitive advantages
- Understanding market gaps
Market Positioning Analysis
- Evaluating competitor positioning
- Understanding customer perceptions
- Identifying differentiation opportunities
Day 4
Strategic Options Development
- Translating competitor insights into actions
- Identifying strategic opportunities
- Supporting roadmap and positioning decisions
Pricing and Market Strategy
- Using competitive insights for pricing decisions
- Evaluating market positioning choices
- Supporting go-to-market strategies
Stakeholder Communication
- Preparing competitive analysis outputs
- Presenting findings clearly
- Supporting strategic discussions
Day 5
Competitive Mapping Application
- Applying competitor mapping techniques to business scenarios
- Developing practical competitor analysis outputs
- Improving strategic decision-making
Competitive Briefing Development
- Creating evidence-based presentations
- Structuring stakeholder briefing materials
- Communicating strategic recommendations
Review and Action Planning
- Reviewing strategic analysis competitor mapping tools and frameworks
- Preparing a personal implementation or development plan
- Course review, feedback and implementation planning
