Marketing Management - Branding
Course ID: 260810 0101 1064Proj
Course Dates : 10/08/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Leadership & Management Development Organisational Effectiveness Professional Practice & Standards Strategic Management
Course Certified By: Projacs Academy & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Pay in Full Now
Introduction
This five-day course shows how to manage a brand so it drives growth and reduces risk. You will learn how to set a clear brand position, align messages across channels, and measure brand impact. The program focuses on practical tools, real examples, and work you can apply to current projects. It is for teams that must translate brand choices into measurable results.
Objectives
1. Define a concise brand positioning and value proposition for a specific target segment.
2. Create a 12-month brand plan with prioritized initiatives, budgets, and measurable KPIs.
3. Conduct a brand audit across customer touchpoints and produce a prioritized action list.
4. Develop identity rules and governance guidelines to ensure consistent execution across channels and partners.
5. Design simple tests and reporting to track brand perception and link changes to sales, retention, or conversion.
2. Create a 12-month brand plan with prioritized initiatives, budgets, and measurable KPIs.
3. Conduct a brand audit across customer touchpoints and produce a prioritized action list.
4. Develop identity rules and governance guidelines to ensure consistent execution across channels and partners.
5. Design simple tests and reporting to track brand perception and link changes to sales, retention, or conversion.
Who Should Attend
1. Brand Manager
2. Marketing Manager or Campaign Lead
3. Head of Marketing / Marketing Director
4. Product Manager responsible for positioning or go-to-market
5. Communications or PR Manager (responsible for external messaging and reputation)
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Brand Strategy and Positioning
1. Foundations of Brand Management
- Understanding the role of branding in business growth
- Differentiating brand, product, and corporate identity
- Linking brand strategy to organisational objectives
2. Brand Positioning
- Defining target customer segments
- Developing a clear value proposition
- Creating competitive brand positioning
3. Brand Audit
- Assessing current brand performance
- Evaluating customer touchpoints
- Identifying strengths, weaknesses, and improvement opportunities
Day 2 – Brand Identity and Customer Experience
1. Building Brand Identity
- Defining brand purpose, vision, and values
- Developing brand personality
- Creating consistent visual and verbal identity
2. Brand Messaging
- Writing clear and consistent brand messages
- Adapting messages for different audiences
- Maintaining consistency across communication channels
3. Customer Experience Management
- Mapping the customer journey
- Identifying key brand interactions
- Improving customer experience through branding
Day 3 – Brand Planning and Governance
1. Developing a Brand Plan
- Setting measurable branding objectives
- Prioritising strategic initiatives
- Allocating resources and budgets
2. Brand Governance
- Establishing brand guidelines
- Managing brand consistency across departments
- Supporting external partners and agencies
3. Internal Brand Alignment
- Engaging employees with the brand
- Strengthening internal communication
- Building organisational brand ownership
Day 4 – Measuring Brand Performance
1. Brand Performance Metrics
- Selecting appropriate KPIs
- Measuring awareness and perception
- Monitoring customer engagement
2. Brand Research and Testing
- Conducting customer feedback surveys
- Testing marketing messages
- Evaluating campaign effectiveness
3. Reporting Brand Results
- Preparing management reports
- Linking brand performance to business outcomes
- Recommending continuous improvements
Day 5 – Practical Brand Management Workshop
1. Brand Audit Exercise
- Reviewing a real or simulated brand
- Identifying priority improvement areas
- Presenting audit findings
2. Brand Strategy Development
- Creating a 12-month brand action plan
- Defining governance and measurement activities
- Preparing implementation priorities
3. Brand Review and Action Planning
- Reviewing brand management tools and frameworks
- Preparing a personal implementation plan
- Course review, feedback and implementation planning
