Innovation Management - Product Ideas
Course ID: 260803 0101 195ESH
Course Dates : 03/08/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Leadership & Management Development Organisational Effectiveness Professional Practice & Standards Strategic Management
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Pay in Full Now
Introduction
This five-day course shows how to turn product ideas into validated opportunities. You will learn methods to generate ideas, test key assumptions, and decide what to build next. The focus is on reducing uncertainty and making resource-backed decisions. Sessions combine short lectures, hands-on exercises and reusable templates.
Objectives
1. Build and maintain an idea pipeline using simple frameworks and templates.
2. Design and run lightweight customer tests to validate core assumptions.
3. Apply quantitative and qualitative criteria to score and prioritize ideas.
4. Draft a concise value hypothesis and a minimal test plan for an idea ready for piloting.
5. Prepare a short investment memo and staged roadmap to move an idea toward development.
2. Design and run lightweight customer tests to validate core assumptions.
3. Apply quantitative and qualitative criteria to score and prioritize ideas.
4. Draft a concise value hypothesis and a minimal test plan for an idea ready for piloting.
5. Prepare a short investment memo and staged roadmap to move an idea toward development.
Who Should Attend
Product Managers
Innovation Managers / Innovation Leads
New Product Development (NPD) or R&D Managers
Product Marketing Managers
Strategy Analysts or Business Analysts working on product decisions
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Generating Product Ideas
1. Foundations of Product Innovation
- Understanding product innovation principles
- Identifying market opportunities
- Building an innovation mindset
2. Creating an Idea Pipeline
- Collecting ideas from multiple sources
- Organising ideas using structured templates
- Maintaining an innovation backlog
3. Opportunity Identification
- Analysing customer needs
- Identifying market gaps
- Defining product opportunity statements
Day 2 – Customer Validation
1. Understanding Customer Needs
- Identifying target customer segments
- Developing customer personas
- Mapping customer problems and expectations
2. Validating Product Assumptions
- Writing clear value hypotheses
- Identifying critical assumptions
- Planning customer validation activities
3. Customer Testing Methods
- Conducting interviews and surveys
- Collecting qualitative feedback
- Analysing validation results
Day 3 – Prioritising Product Ideas
1. Evaluating Product Concepts
- Assessing customer value
- Estimating business potential
- Identifying implementation risks
2. Idea Prioritisation
- Applying quantitative scoring methods
- Using qualitative evaluation criteria
- Selecting ideas for further development
3. Minimal Test Planning
- Designing low-cost experiments
- Defining success measures
- Preparing pilot plans
Day 4 – Business Case Development
1. Developing a Value Proposition
- Defining customer benefits
- Aligning ideas with business objectives
- Preparing concise product value statements
2. Investment Assessment
- Preparing short investment memos
- Estimating required resources
- Evaluating expected returns and risks
3. Product Roadmapping
- Creating staged development plans
- Defining milestones and decision points
- Planning pilot and launch activities
Day 5 – Practical Product Innovation Workshop
1. Product Idea Development
- Building a complete product opportunity proposal
- Preparing validation evidence
- Refining the value hypothesis
2. Product Portfolio Presentation
- Presenting product ideas
- Defending prioritisation decisions
- Receiving stakeholder feedback
3. Product Innovation Review
- Reviewing product innovation tools and templates
- Preparing next-step implementation plans
- Course review, feedback and implementation planning
