Innovation Management - Design Thinking
Course ID: 260727 0101 191ESH
Course Dates : 27/07/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Leadership & Management Development Organisational Effectiveness Professional Practice & Standards Strategic Management
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Date has passed please contact us Sales@e-s-hub.com
Introduction
Design Thinking gives teams a practical, repeatable way to solve unclear problems. This course combines user research, collaborative ideation, and rapid prototyping. You will learn techniques to validate ideas early and reduce delivery risk. The skills apply to products, services, and internal processes.
Objectives
• Conduct focused user research and synthesize findings into clear problem statements.
• Facilitate co-creative workshops that generate and prioritize solutions with stakeholders.
• Build low-fidelity prototypes and run quick user tests to validate key assumptions.
• Convert validated insights into a concise business case and short implementation roadmap.
• Define measurable experiments and metrics to guide iterative development and decision-making.
• Facilitate co-creative workshops that generate and prioritize solutions with stakeholders.
• Build low-fidelity prototypes and run quick user tests to validate key assumptions.
• Convert validated insights into a concise business case and short implementation roadmap.
• Define measurable experiments and metrics to guide iterative development and decision-making.
Who Should Attend
• Product managers responsible for feature and roadmap decisions.
• UX/UI designers who need structured research and prototyping methods.
• Innovation managers and program leads running idea-to-release initiatives.
• Service designers and operations leads improving customer journeys.
• Project or program managers overseeing digital or change projects.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Foundations of Design Thinking
1. Introduction to Design Thinking
- Principles of human-centred design
- Understanding the design thinking process
- Applying design thinking to products, services, and processes
2. Understanding Users
- Identifying target users and stakeholders
- Developing user personas
- Mapping user needs and expectations
3. Defining the Problem
- Conducting empathy analysis
- Synthesising research findings
- Writing clear problem statements
Day 2 – User Research and Ideation
1. User Research Techniques
- Planning user interviews
- Conducting observations and surveys
- Collecting actionable insights
2. Analysing Research Findings
- Identifying patterns and pain points
- Prioritising user needs
- Developing opportunity statements
3. Creative Ideation
- Facilitating brainstorming sessions
- Applying structured ideation techniques
- Selecting promising concepts
Day 3 – Prototyping Solutions
1. Low-Fidelity Prototyping
- Creating sketches and wireframes
- Developing simple service prototypes
- Selecting appropriate prototype methods
2. Collaborative Design Workshops
- Facilitating co-creation sessions
- Gathering stakeholder input
- Refining proposed solutions
3. Prototype Testing
- Planning user testing activities
- Collecting user feedback
- Identifying improvement opportunities
Day 4 – Validation and Business Planning
1. Validating Ideas
- Testing assumptions with users
- Evaluating prototype performance
- Interpreting validation results
2. Business Case Development
- Defining the value proposition
- Preparing a concise business case
- Aligning solutions with organisational objectives
3. Experimentation and Measurement
- Designing measurable experiments
- Selecting success metrics
- Planning iterative improvements
Day 5 – Practical Design Thinking Workshop
1. End-to-End Design Challenge
- Investigating a real organisational problem
- Developing and testing a prototype
- Refining solutions using user feedback
2. Solution Presentation
- Presenting validated concepts
- Explaining research findings and implementation plans
- Receiving structured stakeholder feedback
3. Design Thinking Review and Action Planning
- Reviewing design thinking methods and tools
- Preparing an implementation roadmap
- Course review, feedback and implementation planning
