Course Information

Introduction

Executives must turn strategy into clear messages that move people to action. This five-day course teaches how to shape, test, and deliver those messages. Participants will draft CEO briefs, investor statements, town-hall remarks, and crisis lines. Training focuses on message structure, supporting evidence, audience adaptation, and live delivery. Instructors provide iterative feedback and practical templates. Graduates leave able to lead messaging across channels with confidence.

Objectives

1) Write a one-page executive message brief that states purpose, audience, three key points, and a single call to action.
2) Build a messaging architecture: one-line positioning, three supporting pillars, and two proof points per pillar.
3) Create three audience-specific versions of the same core message for board, employees, and investors.
4) Deliver a 10-minute executive address with a clear opener, structured body, decisive close, and purposeful pacing.
5) Handle stakeholder questions using reframing, bridging, and commitment lines; demonstrate techniques in live Q&A practice.

Who Should Attend?

Chief Executive Officers (CEOs)
Chief Communications Officers (CCOs) and Heads of Corporate Communications
Heads of Strategy / Strategy Directors
Investor Relations Directors and Managers
Business Unit Leaders and General Managers

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.