Executive Master in Strategic Finance and Business Leadership

Fundraising for Nonprofits    

Course ID:   260511 0107 662ESH

Course Dates :          11/05/2026             Course Duration :   5   Studying Day/s   Course Location: London,   United Kingdom

Language:  Bilingual

Course Category:  NGO Programmes

Course Subcategories:

Donor Management Monitoring & Evaluation NGO Management Non-Profit Leadership Programme Management Project Management Stakeholder Engagement

Course Certified By:  ESHub CPD & LondonUni - Executive Management Training

* Professional Training and CPD Programs

Certification Will Be Issued:  From London, United Kingdom


Course Fees: 

VAT varies by course location and participant nationality.

Date has passed please contact us Sales@e-s-hub.com

Introduction

Fundraising is essential for the sustainability and growth of nonprofit organisations. Successful fundraising requires more than securing donations—it involves developing long-term relationships with donors, preparing compelling funding proposals, diversifying income sources, and demonstrating measurable impact. A structured fundraising approach strengthens financial resilience and enables organisations to deliver lasting social value.
This five-day course provides practical fundraising knowledge and techniques for nonprofit organisations. Participants will learn how to identify funding opportunities, engage donors, prepare persuasive proposals, organise fundraising campaigns, and measure fundraising performance. Through practical exercises and real-world case studies, participants will develop a fundraising strategy that can be implemented immediately within their organisation.

Objectives

Develop a structured fundraising strategy that aligns with the organisation's mission, programmes, and long-term sustainability goals.
Identify and evaluate diverse funding sources, including grants, corporate partnerships, individual donors, foundations, and fundraising events.
Prepare compelling fundraising proposals, donor communications, and funding applications that clearly demonstrate organisational impact.
Build and maintain strong relationships with donors, sponsors, and funding partners through effective stewardship and communication.
Monitor fundraising performance using appropriate metrics and develop continuous improvement plans to increase fundraising effectiveness.

Who Should Attend

Fundraising Managers and Officers.
NGO Executive Directors and Programme Managers.
Grant and Partnership Development Officers.
Communications and Donor Relations Professionals.
Board Members and Volunteers involved in fundraising activities.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Week 1

Day 1 – Foundations of Fundraising

1. Principles of Nonprofit Fundraising
- The fundraising cycle
- Ethical fundraising practices
- Building organisational credibility

2. Understanding Funding Sources
- Individual donors
- Corporate partnerships
- Foundations and grant-making organisations

3. Developing a Fundraising Strategy
- Setting fundraising objectives
- Identifying priority funding opportunities
- Aligning fundraising with organisational goals

Day 2 – Donor Identification and Engagement

1. Donor Research
- Identifying prospective donors
- Assessing donor interests
- Prioritising fundraising prospects

2. Building Donor Relationships
- Donor stewardship principles
- Effective communication strategies
- Maintaining long-term engagement

3. Corporate and Community Partnerships
- Developing partnership opportunities
- Sponsorship programmes
- Community fundraising initiatives

Day 3 – Grant Writing and Proposal Development

1. Grant Opportunity Assessment
- Reviewing funding guidelines
- Matching projects to donor priorities
- Planning proposal development

2. Writing Successful Proposals
- Defining project objectives
- Presenting budgets and outcomes
- Demonstrating organisational impact

3. Supporting Documentation
- Organisational profiles
- Monitoring and evaluation plans
- Financial and compliance documents

Day 4 – Fundraising Campaigns and Performance

1. Planning Fundraising Campaigns
- Campaign objectives
- Marketing and communication activities
- Event-based fundraising

2. Monitoring Fundraising Performance
- Fundraising KPIs
- Donor retention and acquisition
- Measuring campaign success

3. Financial Accountability
- Managing donated funds
- Reporting to donors
- Maintaining transparency and trust

Day 5 – Practical Fundraising Workshop

1. Fundraising Strategy Exercise
- Developing a fundraising plan
- Identifying funding priorities
- Assigning fundraising responsibilities

2. Proposal Development Workshop
- Preparing a funding proposal
- Presenting fundraising ideas
- Receiving peer feedback

3. Implementation Planning
- Developing a 90-day fundraising action plan
- Defining success measures
- Course review, feedback and implementation planning

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

Fundraising is essential for the sustainability and growth of nonprofit organisations. Successful fundraising requires more than securing donations—it involves developing long-term relationships with donors, preparing compelling funding proposals, diversifying income sources, and demonstrating measurable impact. A structured fundraising approach strengthens financial resilience and enables organisations to deliver lasting social value.
This five-day course provides practical fundraising knowledge and techniques for nonprofit organisations. Participants will learn how to identify funding opportunities, engage donors, prepare persuasive proposals, organise fundraising campaigns, and measure fundraising performance. Through practical exercises and real-world case studies, participants will develop a fundraising strategy that can be implemented immediately within their organisation.

Objectives

Develop a structured fundraising strategy that aligns with the organisation's mission, programmes, and long-term sustainability goals.
Identify and evaluate diverse funding sources, including grants, corporate partnerships, individual donors, foundations, and fundraising events.
Prepare compelling fundraising proposals, donor communications, and funding applications that clearly demonstrate organisational impact.
Build and maintain strong relationships with donors, sponsors, and funding partners through effective stewardship and communication.
Monitor fundraising performance using appropriate metrics and develop continuous improvement plans to increase fundraising effectiveness.

Who Should Attend?

Fundraising Managers and Officers.
NGO Executive Directors and Programme Managers.
Grant and Partnership Development Officers.
Communications and Donor Relations Professionals.
Board Members and Volunteers involved in fundraising activities.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Course Outlines

Week 1
Day 1 – Foundations of Fundraising

1. Principles of Nonprofit Fundraising
- The fundraising cycle
- Ethical fundraising practices
- Building organisational credibility

2. Understanding Funding Sources
- Individual donors
- Corporate partnerships
- Foundations and grant-making organisations

3. Developing a Fundraising Strategy
- Setting fundraising objectives
- Identifying priority funding opportunities
- Aligning fundraising with organisational goals

Day 2 – Donor Identification and Engagement

1. Donor Research
- Identifying prospective donors
- Assessing donor interests
- Prioritising fundraising prospects

2. Building Donor Relationships
- Donor stewardship principles
- Effective communication strategies
- Maintaining long-term engagement

3. Corporate and Community Partnerships
- Developing partnership opportunities
- Sponsorship programmes
- Community fundraising initiatives

Day 3 – Grant Writing and Proposal Development

1. Grant Opportunity Assessment
- Reviewing funding guidelines
- Matching projects to donor priorities
- Planning proposal development

2. Writing Successful Proposals
- Defining project objectives
- Presenting budgets and outcomes
- Demonstrating organisational impact

3. Supporting Documentation
- Organisational profiles
- Monitoring and evaluation plans
- Financial and compliance documents

Day 4 – Fundraising Campaigns and Performance

1. Planning Fundraising Campaigns
- Campaign objectives
- Marketing and communication activities
- Event-based fundraising

2. Monitoring Fundraising Performance
- Fundraising KPIs
- Donor retention and acquisition
- Measuring campaign success

3. Financial Accountability
- Managing donated funds
- Reporting to donors
- Maintaining transparency and trust

Day 5 – Practical Fundraising Workshop

1. Fundraising Strategy Exercise
- Developing a fundraising plan
- Identifying funding priorities
- Assigning fundraising responsibilities

2. Proposal Development Workshop
- Preparing a funding proposal
- Presenting fundraising ideas
- Receiving peer feedback

3. Implementation Planning
- Developing a 90-day fundraising action plan
- Defining success measures
- Course review, feedback and implementation planning