Course Information

Introduction

This five-day course teaches a practical method for analyzing industries and shaping competitive strategy. You will learn how to identify where economic value is created, which competitive moves matter, and how to turn analysis into implementable choices. The course uses case work so you leave with evidence-based recommendations you can act on.

Objectives

- Apply industry-structure analysis (including Five Forces) to assess where profits are generated and at risk.
- Map value chains and customer segments to identify 2–3 concrete sources of advantage or vulnerability.
- Build concise competitor profiles and use simple strategic logic to predict likely responses.
- Translate strategic findings into quantified scenarios and the basic financial implications (margin, share, growth).
- Produce a one-page strategic recommendation and a 12-month implementation plan with clear metrics and next steps.

Who Should Attend?

- Corporate strategy managers and directors
- Business unit leaders or general managers responsible for P&L
- Product strategy and portfolio managers
- Competitive intelligence and market analysis professionals
- Corporate development, M&A teams, and strategy consultants

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.