Course Information

Introduction

This five-day course teaches practical growth models and how to apply them. You will learn to choose a model that fits your business and to quantify the assumptions behind it. The course covers acquisition channels, retention levers, unit economics, pricing and experiment design. Sessions use short instruction, worked examples and templates so you can act on return to work.

Objectives

Objectives
Evaluate and select appropriate business growth models based on market conditions, competitive position, and organisational capabilities.
Analyse customer acquisition, retention, pricing, and unit economics to identify sustainable growth opportunities.
Design and test growth experiments using structured hypotheses, measurable success criteria, and rapid learning cycles.
Build financial and operational business cases that quantify growth assumptions, risks, and expected returns.
Develop a practical growth roadmap with priorities, KPIs, governance, and implementation milestones to support long-term business expansion.

Who Should Attend?

Who Should Attend
Chief Executive Officers (CEOs) and General Managers.
Business Development Directors and Growth Managers.
Strategy Directors and Corporate Strategy professionals.
Product Managers and Commercial Managers responsible for market growth.
Entrepreneurs, founders, and management consultants leading business expansion initiatives.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.