Artificial Intelligence in Business Decisions
Course ID: 260119 0101 019ESH
Course Dates : 19/01/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Organisational Effectiveness Performance Management Professional Practice & Standards Strategic Management
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Date has passed please contact us Sales@e-s-hub.com
Introduction
Decision-makers need a clear way to use AI where it improves outcomes. This course teaches how to identify high-value opportunities, set measurable goals, and manage the people and data that make AI work. You will see concrete examples, practice framing problems, and learn governance and monitoring basics. The emphasis is on practical steps you can apply immediately to business decisions.
Objectives
2. Define clear success metrics and the data requirements for an AI initiative.
3. Translate business needs into technical requirements, evaluation plans, and acceptance criteria.
4. Lead and coordinate cross-functional AI projects, including governance, roles, and procurement decisions.
5. Interpret model outputs, explain uncertainty and limitations to stakeholders, and set monitoring and maintenance plans.
Who Should Attend
Product managers
Business analysts
Operations managers
Marketing managers (analytics or growth)
Finance managers (FP&A or financial planning)
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1: AI Fundamentals and Business Alignment
Understanding core AI concepts and capabilities
A. Differentiating between machine learning, generative AI, and traditional automation
B. Identifying common misconceptions and realistic limitations of current AI technologies
C. Mapping AI capabilities to specific business functions and strategic goals
Assessing organizational AI readiness
A. Evaluating current data infrastructure and digital maturity
B. Identifying skill gaps and change management requirements
C. Establishing baseline metrics to measure future AI impact
Defining the business case for AI
A. Estimating potential ROI, cost savings, and revenue growth
B. Identifying quick wins versus long-term transformational projects
C. Drafting a high-level AI strategy aligned with corporate objectives
Day 2: Identifying High-Value AI Opportunities
Opportunity mapping and use case generation
A. Conducting workshops to brainstorm AI applications across departments
B. Categorizing use cases by complexity, data availability, and business value
C. Filtering ideas through a feasibility and risk assessment matrix
Prioritizing the AI portfolio
A. Applying scoring frameworks to rank initiatives objectively
B. Balancing the portfolio between incremental improvements and disruptive innovations
C. Securing executive sponsorship and initial funding for top priorities
Defining success criteria for pilots
A. Establishing clear, measurable KPIs for proof-of-concept projects
B. Setting realistic timelines and resource boundaries for initial tests
C. Designing evaluation protocols to determine pilot viability
Day 3: Data Readiness and Governance
Assessing data quality and availability
A. Auditing existing data sources for completeness, accuracy, and bias
B. Identifying data silos and integration challenges
C. Estimating the effort required to clean and prepare data for AI models
Establishing AI data governance
A. Defining data ownership, access controls, and privacy protocols
B. Ensuring compliance with relevant regulations (e.g., GDPR, industry-specific rules)
C. Creating guidelines for ethical data usage and model training
Building the data pipeline foundation
A. Selecting appropriate data storage and processing architectures
B. Designing automated data ingestion and transformation workflows
C. Implementing monitoring to detect data drift and quality degradation
Day 4: Implementing and Managing AI Projects
Structuring the AI project lifecycle
A. Defining roles and responsibilities (e.g., data scientists, subject matter experts, IT)
B. Adopting agile methodologies tailored for data science and AI development
C. Setting up version control and reproducible development environments
Vendor selection and build-vs-buy decisions
A. Evaluating third-party AI platforms versus custom in-house development
B. Assessing vendor security, scalability, and total cost of ownership
C. Negotiating service level agreements (SLAs) and data usage rights
Change management and user adoption
A. Communicating the "why" and "how" of AI to affected employees
B. Designing targeted training programs to build AI literacy
C. Creating feedback loops to refine AI tools based on user experience
Day 5: Monitoring, Ethics, and Scaling AI
Monitoring model performance and business impact
A. Tracking technical metrics (e.g., accuracy, latency) and business KPIs
B. Establishing alert systems for model degradation or unexpected behavior
C. Conducting regular post-implementation reviews to capture lessons learned
Navigating AI ethics and risk management
A. Identifying and mitigating algorithmic bias and fairness issues
B. Ensuring transparency and explainability in AI-driven decisions
C. Developing incident response plans for AI-related failures or breaches
Scaling successful AI initiatives
A. Transitioning from pilot projects to enterprise-wide deployment
B. Optimizing infrastructure and processes for higher volume and reliability
C. Embedding AI capabilities into standard operating procedures and core systems



















































