Executive Master in Strategic Finance and Business Leadership

Training & Development Executive Diploma - Training Design    

Course ID:   2610050102190LuEMT

Course Dates :          05/10/26             Course Duration :   5   Studying Day/s   Course Location: London,   UK

Language:  Bilingual


Course Category:          Executive Diploma


Course Subcategories:   


Course Certified By:  LondonUni - Executive Management Training


* Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate


Certification Will Be Issued From :  From London, United Kingdom


Course Fees:      £0.00

Vat Not Included in the price. VAT may vary depending on the country where the course or workshop is held.

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Outlines Read More

https://www.educationandserviceshub.net/2026-training-outlines-short/2610050102190LuEMT
Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

Objectives

Who Should Attend?

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Course Outlines

Part 1 / 5
Day 1:
Foundations of Marketing Analytics

Introduction to marketing analytics and its role in decision-making.
Key metrics: Definitions, calculations, and interpretations.
Overview of data collection methods and tools.
Ethical considerations in data usage and privacy.


Day 2:
Data Visualization and Reporting

Principles of effective data visualization.
Hands-on training with tools like Tableau and Power BI.
Creating dashboards for real-time performance tracking.
Best practices for presenting insights to stakeholders.


Day 3:
Advanced Analytical Techniques

Predictive modeling and its applications in marketing.
Customer segmentation and targeting strategies.
A/B testing methodologies and statistical significance.
Leveraging machine learning for campaign optimization.


Day 4:
Cross-Channel Analytics and Integration

Measuring performance across digital channels (social media, email, SEO).
Integrating offline and online data for a unified view.
Attribution modeling and its impact on budget allocation.
Case studies of successful cross-channel campaigns.


Day 5:
Emerging Trends and Strategic Applications

Exploring AI and automation in marketing analytics.
Adapting to changes in consumer behavior and technology.
Future-proofing strategies for long-term success.
Capstone project: Developing a data-driven marketing plan.