Course Information

Introduction

This course teaches how to map competitors and turn that map into practical decisions. You will learn methods for gathering, validating and visualizing competitive evidence. The program focuses on frameworks you can apply to product, pricing and go-to-market choices. Exercises use real examples so you leave with usable outputs.

Objectives

Create a layered competitor map that classifies rivals by market role, capability and intent.
Collect and validate competitive intelligence from public sources, customer inputs and internal data.
Measure competitive position with clear metrics and simple scoring models.
Translate map findings into prioritized strategic options tied to roadmap, pricing or positioning.
Prepare a concise, evidence-based briefing and slide pack for stakeholders and decision makers.

Who Should Attend?

Product Manager (mid to senior)
Competitive Intelligence Analyst
Corporate Strategy Manager
Market Research Lead
Business Development / Partnerships Manager

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.