Course Information

Introduction

Market analysis provides organisations with the insights needed to understand customers, competitors and changing market conditions. Effective market analysis supports better strategic decisions, reduces uncertainty and helps organisations identify opportunities for growth and improvement.

This programme provides participants with practical methods for analysing markets, evaluating customer needs and assessing competitive environments. Participants will learn how to collect market information, interpret trends, evaluate opportunities and translate findings into strategic actions.

Objectives

1. Apply market analysis frameworks to evaluate industry and customer environments.
2. Analyse market data to identify trends, opportunities and potential risks.
3. Develop customer and competitor insights to support strategic decisions.
4. Evaluate market opportunities using structured assessment methods.
5. Create market analysis outputs that support business planning and strategy development.

Who Should Attend?

1. Strategy Managers.
2. Market Research Managers.
3. Product Managers.
4. Business Development Managers.
5. Marketing Managers.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.