Executive Master in Strategic Finance and Business Leadership

Course Title:  Problem Solving - Testing Ideas

Course ID:   260921 0101 1114Proj

Course Dates :          21/09/2026            Course Duration :   5   Studying Day/s  Course Location: London,   United Kingdom

Language:  Bilingual

Course Category:  Professional and CPD Training Programs

Course Category:          Business Decision Making Organisational Effectiveness Performance Management Professional Practice & Standards Strategic Management 

Course Certified By:

  Projacs Academy & LondonUni - Executive Management Training


* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued:  From London, United Kingdom


Course Fees: 

VAT may vary depending on the country where the course or workshop is held.

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Course outlines

Course

 Problem Solving - Testing Ideas

Outlines

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

Problem Solving - Testing Ideas equips professionals with a practical, repeatable approach to convert assumptions into validated decisions. Through a blend of conceptual frameworks, experimental design techniques, and hands-on analysis practices, participants will learn to reduce risk, accelerate learning, and make better-informed product or process choices. The course emphasizes testable hypotheses, measurable outcomes, and clear communication of results so teams can iterate with confidence.

Objectives

1. Formulate clear, testable hypotheses from business or user assumptions.
2. Design low-cost experiments (prototypes, pilots, A/B tests) matched to hypothesis and risk level.
3. Collect and analyze qualitative and quantitative evidence to answer the hypothesis reliably.
4. Prioritize which ideas to test using impact, effort, and uncertainty criteria.
5. Prepare concise evidence summaries and recommended next steps for decision makers.

Who Should Attend?

1. Product managers and product owners responsible for roadmap decisions.
2. UX designers and design researchers conducting user validation.
3. Business analysts and data analysts assessing business cases.
4. Innovation, R&D, or program leads working on early-stage concepts.
5. Operations or service managers running process improvements and pilots.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Course Outlines

Week 1
Day 1

Testing Ideas Fundamentals
- Understanding the importance of testing before implementation
- Exploring the role of evidence in decision-making
- Identifying assumptions behind ideas and solutions

Hypothesis Development
- Converting assumptions into testable hypotheses
- Defining clear expected outcomes
- Establishing criteria for successful testing

Risk and Uncertainty Assessment
- Identifying risks associated with new ideas
- Assessing uncertainty levels
- Selecting appropriate testing approaches

Day 2

Experiment Design
- Designing practical and low-cost experiments
- Selecting suitable testing methods
- Aligning experiments with objectives and risks

Prototyping and Pilots
- Developing simple prototypes for testing
- Planning pilot activities
- Gathering early feedback from users and stakeholders

A/B Testing Approaches
- Understanding A/B testing principles
- Defining comparison criteria
- Evaluating test results

Day 3

Data Collection Methods
- Gathering qualitative and quantitative evidence
- Selecting appropriate data sources
- Ensuring reliable information collection

Analysing Test Results
- Interpreting experiment findings
- Comparing results against hypotheses
- Identifying key learning points

Decision Criteria Development
- Establishing evaluation criteria
- Balancing impact, effort and uncertainty
- Supporting evidence-based decisions

Day 4

Prioritising Ideas for Testing
- Evaluating ideas based on potential value
- Selecting suitable testing priorities
- Managing testing resources effectively

Improving Ideas Through Learning
- Applying feedback to improve solutions
- Adjusting ideas based on evidence
- Supporting iterative development

Communicating Test Findings
- Preparing clear evidence summaries
- Presenting results to decision makers
- Recommending appropriate next steps

Day 5

Implementing Evidence-Based Decisions
- Using test results to guide decisions
- Planning next actions based on evidence
- Managing transition from testing to implementation

Building a Testing Culture
- Encouraging experimentation in organisations
- Supporting continuous learning
- Reducing unnecessary investment risks

Review and Action Planning
- Reviewing problem solving testing ideas tools and frameworks
- Preparing a personal implementation or development plan
- Course review, feedback and implementation planning