Course Information

Introduction

This five-day course shows how to set and execute strategy across multiple countries. It focuses on practical tools for market selection, entry mode, global product strategy, and operating models. You will apply frameworks to real cases and leave with templates you can use back at work. The course addresses the hard trade-offs between local adaptation and global scale. Geopolitical shifts, supply-chain disruption, and tighter regulation make those trade-offs critical now.

Objectives

1. Evaluate international market opportunities and choose an entry mode (export, JV, acquisition, greenfield) using strategic and financial criteria.
2. Create a 3-year country portfolio plan that allocates resources, sets targets, and sequences market moves.
3. Design a go-to-market approach that reconciles global standards with local product, pricing, and channel requirements.
4. Build a governance and operating model with clear decision rights, reporting lines, and KPIs for managing cross-border activities.
5. Identify top political, regulatory, and supply-chain risks and produce actionable contingency and mitigation plans.

Who Should Attend?

1. Corporate strategy directors and strategy managers working on international growth.
2. Heads of international business development and M&A.
3. Regional general managers responsible for multi-country performance (APAC, EMEA, Americas).
4. Heads of global product or portfolio management.
5. Leaders of global supply chain, operations, or logistics involved in cross-border planning.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.