Day 1:
Foundations of Crisis Recovery
Understanding the anatomy of a crisis: Types, triggers, and impacts.
Key theories and frameworks: SCCT, ELM, and post-crisis discourse.
Stakeholder analysis: Identifying key audiences and their priorities.
Legal and regulatory considerations in crisis recovery.
Day 2:
Strategic Communication Planning
Crafting compelling narratives for different stakeholder groups.
Balancing transparency with confidentiality: Ethical dilemmas in communication.
Leveraging traditional vs. digital media channels for maximum reach.
Role-playing exercise: Simulating press conferences and interviews.
Day 3:
Online Reputation Management
Monitoring tools and techniques for tracking sentiment and trends.
Strategies for countering misinformation and fake news.
Building authentic engagement on social media platforms.
Case study review: Successful online reputation recovery campaigns.
Day 4:
Operational and Financial Recovery
Assessing financial implications and securing resources for recovery.
Restoring operational continuity: Prioritizing critical functions.
Employee support programs: Addressing trauma and rebuilding morale.
Collaborating with external partners: Suppliers, regulators, and NGOs.
Day 5:
Evaluation and Future Preparedness
Measuring recovery success: Metrics, benchmarks, and feedback loops.
Conducting post-mortem analyses to extract actionable insights.
Updating crisis management plans based on lessons learned.
Developing a proactive culture of resilience and innovation.
