Executive Master in Strategic Finance and Business Leadership

Course Title:  Certified Sales Representative

Course ID:   260608 0108 792ESH

Course Dates :          08/06/2026            Course Duration :   2   Studying Day/s  Course Location: London,   United Kingdom

Language:  Bilingual

Course Category:  Unique Programmes

Course Category:          Applied Business Topics Customised Learning Emerging Business Topics Expert-Level Training Industry-Specific Training Professional Excellence Special Topics 

Course Certified By:

  ESHub CPD & LondonUni - Executive Management Training


* Professional Training and CPD Programs

Certification Will Be Issued:  From London, United Kingdom


Course Fees: 

VAT may vary depending on the country where the course or workshop is held.

Date has passed please contact us Sales@e-s-hub.com

Date has passed please contact us Sales@e-s-hub.com

Course outlines

Course

 Certified Sales Representative

Outlines

Executive Master in Strategic Finance and Business Leadership

Course Information

Introduction

This two-day Certified Sales Representative course teaches the practical skills needed to win business and manage pipeline. Participants work through real sales scenarios to practice discovery, qualification, proposal, objection handling, and closing. The course also covers CRM workflow and forecasting so skills transfer to day-to-day work. Buyers expect relevant conversations; sales teams must be efficient and predictable.

Objectives

1. Qualify prospects consistently using a simple framework to prioritize time and focus.
2. Conduct discovery conversations that surface decision criteria, budget, timeline, and stakeholders.
3. Build and present proposals that link product value to specific customer outcomes and handle common objections.
4. Close deals by securing clear next steps, commitments, and agreed terms.
5. Use CRM to record activities, maintain pipeline hygiene, and produce reliable forecasts.

Who Should Attend?

1. Junior and mid-level Sales Representatives / Account Executives.
2. Inside Sales Representatives and Business Development Representatives (BDRs).
3. Territory or Field Sales Representatives responsible for regional quotas.
4. Sales Engineers and Product Specialists who participate in buyer conversations.
5. Customer Success Managers responsible for renewals and upsells.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a handouts.
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule
• Welcome & Safety Briefing 9:30 - 9:35 AM
• Technical Session 9:35 - 9:45 AM
• Break 15 mins 10:50 - 11:05 AM
• Technical Session 11:05 - 11:25 AM
• Lunch Break 45 mins 12:05 - 12:50 PM
• Technical Session 12:50 - 1:15 PM
• Break 20 mins 2:05 - 2:25 PM
• Technical Session 2:25 - 2:55 PM
• Final Assessment & Course Wrap-Up 4:35 - 5:00 PM

Course Outlines

Week 1
Customer Service
Master the art of exceptional customer service, ensuring every client interaction is seamless and professional.
🔹 Problem-Solving – Developing quick-thinking strategies to address customer concerns.
🔹 Conflict Resolution – Handling difficult situations professionally and diplomatically.
🔹 Serving Beverages – Proper etiquette and best practices for luxury retail hospitality.
🔹 Dealing with Payments – Processing transactions smoothly while maintaining excellent service.

Client Interaction
Develop the skills to build meaningful connections with clients through proactive and personalized service.
🔹 Understanding Client Needs – Anticipating and responding to customer expectations.
🔹 Body Language Awareness – Using non-verbal cues to enhance communication.
🔹 Client Telling – Engaging storytelling techniques to build strong client relationships.
🔹 Follow-Ups – Strengthening client loyalty through effective follow-up strategies.

Brand and Product Awareness
Gain mastery of brand identity and product knowledge to deliver on-brand experiences.
🔹 SKUs and Labelling – Understanding product codes and inventory identification.
🔹 Stock Control and Organisation – Ensuring stock is well-managed and accessible.
🔹 Merchandising – Presenting products in an appealing and strategic manner.
🔹 Product Knowledge – Understanding product details, features, and unique selling points.

Sales Techniques
Refine your sales strategies and maximize performance to succeed in luxury retail.
🔹 Rejection Handling – Overcoming client objections with confidence.
🔹 Upselling and Cross-Selling – Encouraging additional purchases without being pushy.
🔹 Goal-Oriented in Retail – Setting and achieving sales performance targets.