Course Information

Introduction

Digital marketing enables organisations to reach customers through online channels using measurable, data-driven strategies. Understanding the fundamentals of digital marketing helps professionals increase brand awareness, generate qualified leads, engage customers, and support business growth across websites, search engines, social media, email, and digital advertising platforms.
This five-day course provides a practical introduction to digital marketing principles and tools. Participants will learn how digital marketing channels work together, create effective marketing content, measure campaign performance, and develop simple digital marketing plans through practical exercises and real-world business examples.

Objectives

Understand the core principles, channels, and terminology of digital marketing and their role in achieving business objectives.
Develop simple digital marketing campaigns using websites, search engines, social media, email, and online advertising.
Create engaging digital content that supports customer engagement and brand awareness.
Measure campaign performance using key digital marketing metrics and basic analytics tools.
Develop a practical digital marketing action plan that aligns with organisational goals and target audiences.

Who Should Attend?

Marketing executives and coordinators.
Small business owners and entrepreneurs.
Sales and business development professionals.
Communications and public relations staff.
Anyone seeking a practical introduction to digital marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.