Course Information

Introduction

Digital channels are now primary ways NGOs find donors, recruit volunteers, and share impact. This five-day course focuses on practical skills you can apply immediately. You will build plans, run campaigns, and measure results with low budgets and existing staff. Content mixes hands-on exercises, templates, and real NGO examples.

Objectives

Develop a digital marketing strategy that aligns with organisational goals, target audiences, and available resources.
Create engaging content and campaigns that increase donor support, volunteer recruitment, and public awareness.
Use social media, email marketing, and digital communication tools to strengthen stakeholder engagement and community outreach.
Measure campaign performance using key digital marketing metrics and analytics to improve future results.
Build cost-effective digital marketing plans that maximise impact while working within limited NGO budgets and staffing.

Who Should Attend?

NGO communications and marketing officers.
Fundraising and donor relations professionals.
Volunteer coordinators and community engagement officers.
Programme managers responsible for public awareness campaigns.
Staff and volunteers involved in digital communications, advocacy, and outreach.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.