Course Information

Introduction

This five-day course shows how to choose and use competitive models to make better strategic decisions. You will learn to diagnose industry structure, map competitor positions, and design defensible moves. Sessions combine short lectures, case work, and applied tools you can use back on the job. The focus is on clear, testable recommendations, not theory alone.

Objectives

Apply recognised competitive strategy models to evaluate industries, markets, and competitive positioning.
Analyse industry attractiveness and competitive forces to identify strategic opportunities and business risks.
Compare competitors using structured frameworks to assess capabilities, positioning, and likely strategic moves.
Select and apply the most appropriate competitive models to support strategic planning and decision-making.
Develop evidence-based strategic recommendations supported by competitive analysis and measurable business objectives.

Who Should Attend?

Corporate strategy managers and business strategy professionals.
Product managers responsible for market positioning and competitive planning.
Business development and strategic partnerships managers.
Marketing managers responsible for competitive positioning and market analysis.
Senior managers and executives involved in strategic decision-making.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.