Course Information

Introduction

This five-day course teaches how to gather, analyze, and apply competitive intelligence to inform real decisions. You will learn practical methods to collect reliable data, build competitor profiles, and map market dynamics. The focus is on turning evidence into actionable strategic options and clear briefings. The course uses templates and exercises you can use immediately back at work.

Objectives

1. Collect and validate competitive data from public records, commercial databases, and primary research using ethical methods.
2. Build structured competitor profiles and ecosystem maps that capture capabilities, product roadmaps, partners, and financial signals.
3. Run and document analyses (positioning, pricing, value chain, SWOT) to identify likely competitor moves and business risks.
4. Design and operate win/loss interviews, customer intelligence, and field-reporting processes to close information gaps.
5. Produce concise, executive-ready briefings and recommendations that link intelligence to specific strategic actions and KPIs.

Who Should Attend?

1. Head of Strategy / Corporate Strategy Manager
2. Competitive Intelligence or Market Intelligence Analyst
3. Product Manager (mid to senior level) responsible for roadmap decisions
4. Sales Director or GTM Leader shaping account and territory strategy
5. Business Development, Partnerships, or M&A professional evaluating market moves

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.