Course Information

Introduction

This five-day course teaches practical business design methods for creating and testing new offerings. Participants learn to turn customer insight into viable business models and short-cycle experiments. The focus is on reducing uncertainty in product-market fit, unit economics, and go-to-market planning. Sessions combine short frameworks, case work, and hands-on prototyping.

Objectives

Objectives
Apply business design methods to transform customer needs into viable products, services, and business models.
Use customer research and market insights to identify opportunities and validate business assumptions.
Develop and evaluate business models using practical design frameworks and value proposition techniques.
Design and test prototypes and short-cycle experiments to reduce uncertainty before implementation.
Prepare a go-to-market strategy that aligns customer value, operational capability, and commercial sustainability.

Who Should Attend?

Who Should Attend
Innovation managers and business development professionals.
Product managers and product owners responsible for new products and services.
Strategy managers and organisational development professionals.
Entrepreneurs, founders, and start-up teams developing new business ideas.
Project managers, consultants, and executives involved in business transformation and innovation initiatives.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.