Course Certified By:

Introduction

Effective crisis communication and stakeholder management are vital components of organizational resilience and success in today’s volatile and complex business environment.

A well-executed crisis communication strategy ensures timely, transparent, and accurate information dissemination, minimizing reputational damage and maintaining stakeholder trust.

Simultaneously, managing relationships with diverse stakeholders—including employees, customers, media, regulators, and community groups—requires a deep understanding of their needs and expectations.

This comprehensive 5-day course equips participants with the skills, tools, and techniques to proactively plan for and respond to crises, ensuring strong stakeholder engagement and communication.

The course integrates best practices, real-world examples, and interactive exercises to enable participants to navigate crises confidently and maintain organizational stability.

Objectives

By the end of this course, participants will be able to:

Develop a crisis communication plan that aligns with organizational objectives.
Identify and engage key stakeholders effectively during crises.
Understand the role of leadership and decision-making in crisis scenarios.
Implement strategies to protect and enhance organizational reputation.
Utilize tools for real-time communication and media management.
Evaluate and learn from past crises to improve future preparedness.

Who Should Attend?

This course is designed for:

Corporate communication and public relations professionals.
Crisis management team members and leaders.
Executives and managers responsible for stakeholder engagement.
Risk management and business continuity professionals.
Professionals in media relations and marketing.
Government officials and NGO representatives involved in crisis response.

Training Method

Program Support

Course Agenda